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Alternative TitleInfluence of Informativeness and Normativeness of Mobile E - Commerce Q&A on Behavioral Intention of Consumers
丁敬群1,2,3; 陈毅文1,2,3; 张玉婷1,2,3
First Author丁敬群
Contribution Rank1


Other Abstract

This paper took JDcom Q&A function as the research object and explored the influence and influence mechanism of the mobile terminal - JDcom Q&A function on the behavioral intention of users. From the perspective of informative social influence, information support, information quality and the professionalism of respondents had significant positive influence on perceived usefulness and perceived credibility. This paper established conceptual model by Elaboration Likelihood Model ( ELM) and Technology Acceptance Model ( TAM) and utilized the questionnaire to collect the data for empirical test. The result showed that the social information characteristics of mobile e - commerce Q&A influenced the behavioral intention of consumers through the mediating effect of perceived usefulness and perceived credibility of consumers. Based on the results, several suggestions and future research were proposed.

Keyword移动电商问答 京东问答 社会性影响 采纳意愿 购买意愿
Source Publication资源开发与市场
Document Type期刊论文
Corresponding Author陈毅文
First Author AffilicationKey Laboratory of Behavioral Science, CAS;  Institute of Psychology, Chinese Academy of Sciences
Corresponding Author AffilicationKey Laboratory of Behavioral Science, CAS;  Institute of Psychology, Chinese Academy of Sciences
Recommended Citation
GB/T 7714
丁敬群,陈毅文,张玉婷. 移动电商问答的信息性和规范性对消费者行为意愿的影响[J]. 资源开发与市场,2020,36(01):68-72.
APA 丁敬群,陈毅文,&张玉婷.(2020).移动电商问答的信息性和规范性对消费者行为意愿的影响.资源开发与市场,36(01),68-72.
MLA 丁敬群,et al."移动电商问答的信息性和规范性对消费者行为意愿的影响".资源开发与市场 36.01(2020):68-72.
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