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In search of the emotional experience of innovative products across categories
Ren, Jingyuan1; Liu, Kun1; Shen, Wangbing3,4; Luo, Jing1,2
First AuthorRen, Jingyuan
Correspondent Emailluoj@psych.ac.cn (jing luo) ; wangbingshpsy@163.com (wangbing shen)
Contribution Rank2
Abstract

Although the innovative designs deliver, superior customer value has long been noted. However, the emotional experience of innovative products brings remains mostly unknown. This work focuses on two kinds of innovative products: function innovation (FI) and design innovation (DI), to uncover the mystery of the emotional experience, these two types of innovative designs bring. Participants in Study 1 were required to subjectively report their practical, emotional experience of the two kinds of innovative designs. The result showed that the emotional experience of innovation products might be a mixture of emotionality. Also, FI and DI products may cause different emotional experiences performance. Multidimensional scaling was employed in Study 2 to simplify the dimensions of these reported emotions to investigate the difference of emotion dimensions distribution that FI and DI brings. The results showed that DI products mainly reflected strong arouse than FI in positive emotions. However, DI product brings more negative emotions than positive emotions. Whereas, FI product did not show the quantitative differences between positive and negative emotions. In Study 3, the difference between FI and DI in emotion intensity was investigated, and the result indicates that both FI and DI products can bring high-intensity positive emotion. However, the DI brings higher intensity negative emotion and lower intensity positive emotion than FI. These studies demonstrate the first direct evidence of the essence of the difference between FI and DI emotion experience and suggest possible guidance for consumers to avoid the effect of the emotions when choosing innovative products.

Keyworddesign innovation (DI) emotion function innovation (FI) multidimensional scaling (MDS)
2020-09-27
Language英语
DOI10.1002/pchj.393
Source PublicationPSYCH JOURNAL
ISSN2046-0252
Pages16
Subtype实证研究
Indexed BySCI
Funding ProjectNational Natural Science Foundation of China[31871093] ; National Natural Science Foundation of China[31671124] ; National Natural Science Foundation of China[31500870] ; Capacity Building for Sci-Tech Innovation-Fundamental Scientific Research Funds[047-19530050133] ; Capacity Building for Sci-Tech Innovation-Fundamental Scientific Research Funds[025-185305000] ; Beijing Brain Initiative of Beijing Municipal Science & Technology Commission
PublisherWILEY
WOS KeywordAROUSAL ; RESPONSES ; FORM
WOS Research AreaPsychology
WOS SubjectPsychology, Multidisciplinary
WOS IDWOS:000572816100001
Citation statistics
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/32908
Collection中国科学院心理健康重点实验室
Corresponding AuthorLuo, Jing
Affiliation1.Capital Normal Univ, Sch Psychol, Beijing Key Lab Learning & Cognit, Beijing, Peoples R China
2.Chinese Acad Sci, Inst Psychol, Key Lab Mental Hlth, Beijing, Peoples R China
3.Hohai Univ, Sch Publ Adm, Nanjing, Peoples R China
4.Hohai Univ, Inst Appl Psychol, Nanjing, Peoples R China
Corresponding Author AffilicationKey Laboratory of Mental Health, CAS
Recommended Citation
GB/T 7714
Ren, Jingyuan,Liu, Kun,Shen, Wangbing,et al. In search of the emotional experience of innovative products across categories[J]. PSYCH JOURNAL,2020:16.
APA Ren, Jingyuan,Liu, Kun,Shen, Wangbing,&Luo, Jing.(2020).In search of the emotional experience of innovative products across categories.PSYCH JOURNAL,16.
MLA Ren, Jingyuan,et al."In search of the emotional experience of innovative products across categories".PSYCH JOURNAL (2020):16.
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