PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
Alternative TitleClickstream:A New Paradigm to Study on Online Consumer
李双双; 陈毅文
Source Publication心理科学进展
Keyword点击流 消费者 网上购物
Subject Area网络心理学
Indexed By中文核心期刊要目总览 ASPT来源刊 CJFD收录刊
NoteClickstream researches bring a new research stream,not only in many academic domains,but also in many practical domains.Clickstream data record the track when a consumer clicks on the sites.Most of the former researches concentrate on building consumers’ online behavior models,so to get further understanding of consumers’ online behavior.The analysis of clickstream data is also benefit for data mining,web designing and decision-making supporting system as well.Therefore,we classify three types of researches...
Document Type期刊论文
Corresponding Author陈毅文
Recommended Citation
GB/T 7714
李双双,陈毅文. 点击流:一种研究网上消费者的新范式[J]. 心理科学进展,2007,15(4):715-720.
APA 李双双,&陈毅文.(2007).点击流:一种研究网上消费者的新范式.心理科学进展,15(4),715-720.
MLA 李双双,et al."点击流:一种研究网上消费者的新范式".心理科学进展 15.4(2007):715-720.
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