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Alternative TitleAdvances in Brand Information Processing Research: Effects of Cognition and Motivation
李岩梅; 李纾; 王詠
Source Publication心理科学进展
Keyword品牌 认知 动机
Subject Area工业与组织心理学
Indexed By中文核心期刊要目总览 ASPT来源刊 CJFD收录刊
Funding Project国家自然科学基金重点项目:“中国本土品牌成长与创新研究”(项目号:70632003);; 中国科学院知识创新工程重要方向项目:“社会变革时期公众的社会心理问题”;; 中国科学院百人计划资助项目
NoteA brand is a name,term,sign,symbol,or design,or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.Brand affects information processing activities and consumer behaviors.Past research gave more weight to the cognitive processes underlying brand information processing.In the last decade,however,research examining how motivational forces shaped brand information processing increased significantly.In this a...
Document Type期刊论文
Corresponding Author李纾
Recommended Citation
GB/T 7714
李岩梅,李纾,王詠. 认知与动机因素对品牌信息处理的影响[J]. 心理科学进展,2007,15(4):674-681.
APA 李岩梅,李纾,&王詠.(2007).认知与动机因素对品牌信息处理的影响.心理科学进展,15(4),674-681.
MLA 李岩梅,et al."认知与动机因素对品牌信息处理的影响".心理科学进展 15.4(2007):674-681.
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