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认知与动机因素对品牌信息处理的影响
Alternative TitleAdvances in Brand Information Processing Research: Effects of Cognition and Motivation
李岩梅; 李纾; 王詠
2007
Source Publication心理科学进展
ISSN1671-3710
Volume15Issue:4Pages:674-681
Abstract品牌,是一个名称、术语、标志、符号或图形,或这些元素的组合,被用来象征一个或一组销售者提供的产品及服务,以区别于竞争者的产品及服务。它通过消费者的相关信息处理的过程影响消费行为。认知因素对与品牌相关信息处理的影响,一直以来是相关研究的主流。近年,动机因素,由于它对信息处理的控制与引导作用,开始受到越来越多研究者的重视。为此,作者从社会认知的角度,分别以认知、动机因素的影响为着眼点,介绍品牌相关研究十年来的进展与成果,并在此基础上对未来研究的方向进行了探讨。
Keyword品牌 认知 动机
Subject Area工业与组织心理学
Indexed By中文核心期刊要目总览 ASPT来源刊 CJFD收录刊
Language中文
Funding Project国家自然科学基金重点项目:“中国本土品牌成长与创新研究”(项目号:70632003);; 中国科学院知识创新工程重要方向项目:“社会变革时期公众的社会心理问题”;; 中国科学院百人计划资助项目
NoteA brand is a name,term,sign,symbol,or design,or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.Brand affects information processing activities and consumer behaviors.Past research gave more weight to the cognitive processes underlying brand information processing.In the last decade,however,research examining how motivational forces shaped brand information processing increased significantly.In this a...
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/3560
Collection中国科学院心理研究所回溯数据库(1956-2010)
Corresponding Author李纾
Recommended Citation
GB/T 7714
李岩梅,李纾,王詠. 认知与动机因素对品牌信息处理的影响[J]. 心理科学进展,2007,15(4):674-681.
APA 李岩梅,李纾,&王詠.(2007).认知与动机因素对品牌信息处理的影响.心理科学进展,15(4),674-681.
MLA 李岩梅,et al."认知与动机因素对品牌信息处理的影响".心理科学进展 15.4(2007):674-681.
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