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中国人心理账户的内隐结构
Alternative TitleThe Implicit Structure of Mental Accounting among Chinese People
李爱梅; 凌文辁; 方俐洛; 肖胜
2007
Source Publication心理学报
ISSN0439-755X
Volume39Issue:4Pages:706-714
Abstract“心理账户”是个人、家庭或企业集团在心理上对结果(尤其是经济结果)的记录、编码、分类和估价的心理过程,它揭示了人们进行资金(财富)决策时的内在认知编码。研究对全国9个省市1268名有效被试进行问卷调查,经过探索性因子分析、验证性因子分析以及二阶因子验证发现:中国人的心理账户系统有一个相对稳定的“3-4-2”分类结构。即收入账户有“工作相关的常规收入”、“非常规的额外收入”和“经营收入”三个账户; 开支账户有“生活必需开支”、“家庭建设与个人发展开支”、“情感维系开支”和“享乐休闲开支”四个账户; 存储账户有“安全型保障账户”和“风险型存储账户”两个账户。心理账户的分类研究对探究人们的经济决策行为有重要意义。
Other AbstractMental accounting is a psychological process for individuals,households or corporations to code,organize,evaluate,and keep track of economic activities.It reveals the internal cognitive coding process related to people s economic decision-making.Kahneman,Tversky,and Thaler found that mental accounting affected the rational economic decision-making because of the non-fungibility characterization.Great progress has been made in the application of mental accounting in the past 20 years.However,the theoretical ...
Keyword心理账户 内隐结构 收入账户 开支账户 存储账户
Subject Area工业与组织心理学 ; 文化心理学
Indexed ByCSCD
Language中文
Funding Project国家自然科学基金项目(70571029);; 教育部博士点基金(20040559009)项目
CSCD IDCSCD:2951402
Citation statistics
Cited Times:4[CSCD]   [CSCD Record]
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/3706
Collection中国科学院心理研究所回溯数据库(1956-2010)
Corresponding Author李爱梅
Recommended Citation
GB/T 7714
李爱梅,凌文辁,方俐洛,等. 中国人心理账户的内隐结构[J]. 心理学报,2007,39(4):706-714.
APA 李爱梅,凌文辁,方俐洛,&肖胜.(2007).中国人心理账户的内隐结构.心理学报,39(4),706-714.
MLA 李爱梅,et al."中国人心理账户的内隐结构".心理学报 39.4(2007):706-714.
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