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Exploring the Mechanisms of Influence on COVID-19 Preventive Behaviors in China's Social Media Users
Liu, Zeyu1,2; Geng, Huijun3; Chen, Hao4; Zhu, Meng5; Zhu, Tingshao1,2
Corresponding AuthorZhu, Meng(zhumeng1989@hbue.edu.cn) ; Zhu, Tingshao(tszhu@psych.ac.cn)
AbstractThe outbreak of Coronavirus Disease 2019 (COVID-19) posed a powerful threat to human life. The preventive behaviors of individuals (e.g., home quarantine, disinfection, and wearing masks) play a key role in preserving and controlling the disease. In this case, as a motivational psychological system oriented toward avoiding infection, the behavioral immune system (BIS) may be activated and link to preventive behaviors. This study investigated the mechanisms through which emotional and cognitive processes resulted by BIS have promoted preventive behaviors in relation to COVID-19. We collected data on 22,005 active Sina Weibo users from 31 December 2019 to 8 February 2020 to measure their emotions (including disgust, happiness, and fear), cultural values (individualism and collectivism), moral concern (including purity vice, fairness vice, and authority virtue), and behavioral intentions (including isolation intention, protection intention, and aid intention) using Text Mind software and related dictionaries. Multiple regression and mediation analyses were performed to explore the relationships among variables. The results showed seven complete mediation paths (such as disgust-purity vice-protection intention). Each of these paths describes the effects of cognitive processes caused by BIS on preventive behaviors. We inferred that there may be path mechanisms such as disgust-cognitive processes-preventive behaviors. Using these results, policy makers can take appropriate measures to intervene in preventive behaviors (e.g., by posting disgusting images on social media to evoke disgust). The results can be used to explain differences in preventive behaviors among populations even in the face of similar thread levels. Furthermore, our research provides empirical evidence for the hypothesis of pathogen prevalence.
KeywordCOVID-19 preventive behaviors influence mechanisms behavioral immune system social media
2020-12-01
Language英语
DOI10.3390/ijerph17238766
Source PublicationINTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
Volume17Issue:23Pages:14
Indexed BySCI
Funding ProjectNational Natural Science Foundation of China[31700984] ; National Social Science Fund of China[17AZD041]
PublisherMDPI
WOS Research AreaEnvironmental Sciences & Ecology ; Public, Environmental & Occupational Health
WOS SubjectEnvironmental Sciences ; Public, Environmental & Occupational Health
WOS IDWOS:000597995500001
Citation statistics
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/38301
Collection社会与工程心理学研究室
Corresponding AuthorZhu, Meng; Zhu, Tingshao
Affiliation1.Chinese Acad Sci, Inst Psychol, Beijing 100101, Peoples R China
2.Univ Chinese Acad Sci, Dept Psychol, Beijing 100049, Peoples R China
3.China Univ Polit Sci & Law, Sch Law, Beijing 102249, Peoples R China
4.Nankai Univ, Sch Zhou Enlai Sch Govt, Dept Social Psychol, Tianjin 300350, Peoples R China
5.Hubei Univ Econ, Inst Adv Studies Finance & Econ, Wuhan 430205, Peoples R China
First Author AffilicationInstitute of Psychology, Chinese Academy of Sciences
Corresponding Author AffilicationInstitute of Psychology, Chinese Academy of Sciences
Recommended Citation
GB/T 7714
Liu, Zeyu,Geng, Huijun,Chen, Hao,et al. Exploring the Mechanisms of Influence on COVID-19 Preventive Behaviors in China's Social Media Users[J]. INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH,2020,17(23):14.
APA Liu, Zeyu,Geng, Huijun,Chen, Hao,Zhu, Meng,&Zhu, Tingshao.(2020).Exploring the Mechanisms of Influence on COVID-19 Preventive Behaviors in China's Social Media Users.INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH,17(23),14.
MLA Liu, Zeyu,et al."Exploring the Mechanisms of Influence on COVID-19 Preventive Behaviors in China's Social Media Users".INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH 17.23(2020):14.
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