Institutional Repository of Key Laboratory of Behavioral Science, CAS
Motivating recycling behavior-Which incentives work, and why? | |
Li, Yang1; Yang, Dandan1; Sun, Yan2; Wang, Yong1 | |
第一作者 | Li, Yang |
通讯作者邮箱 | wangyong@th.btbu.edu.cn |
心理所单位排序 | 2 |
摘要 | Building on previous literature in incentives of recycling behaviors, our research aims to compare the effect of financial and nonfinancial incentives among different consumer groups and for different recycling programs, and to explore the underlying mechanism that driving the effect. Across one field study and three lab studies, the current research show that financial incentives are more effective for less emotionally involved products and among consumers with lower levels of environmental knowledge, while nonfinancial incentives are more effective for more emotionally involved products and among consumers with higher levels of environmental knowledge. We explained the effects from the focus-processing theory. This research contributes to existing literature by investigating different influence of financial incentives and nonfinancial incentives on recycling behavior. Another novel move is to use the concept of "emotional involvement" to define recyclable items. Moreover, this study establishes the influence path from incentives to behavior focus and recycling behavior to explain the reasons for different effects of rewards under different conditions. Marketers, policy makers and NGO could benefit from the findings by implementing tailor-made rewards strategies for various targets and recycling programs. |
关键词 | emotional involvement environmental knowledge financial incentives nonfinancial incentives recycling behaviors |
2021-06-13 | |
语种 | 英语 |
DOI | 10.1002/mar.21518 |
发表期刊 | PSYCHOLOGY & MARKETING |
ISSN | 0742-6046 |
页码 | 13 |
期刊论文类型 | 实证研究 |
收录类别 | SCI |
资助项目 | National Natural Science Foundation of China[71902005] |
出版者 | WILEY |
WOS关键词 | CONSUMER-BEHAVIOR ; GREEN ; ANTECEDENTS ; DISPOSITION ; COMMITMENT ; ATTITUDES ; POLICIES ; REWARDS |
WOS研究方向 | Business & Economics ; Psychology |
WOS类目 | Business ; Psychology, Applied |
WOS记录号 | WOS:000661076200001 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://ir.psych.ac.cn/handle/311026/39699 |
专题 | 中国科学院行为科学重点实验室 |
通讯作者 | Wang, Yong |
作者单位 | 1.Beijing Technol & Business Univ, Sch Business, Beijing, Peoples R China 2.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China |
推荐引用方式 GB/T 7714 | Li, Yang,Yang, Dandan,Sun, Yan,et al. Motivating recycling behavior-Which incentives work, and why?[J]. PSYCHOLOGY & MARKETING,2021:13. |
APA | Li, Yang,Yang, Dandan,Sun, Yan,&Wang, Yong.(2021).Motivating recycling behavior-Which incentives work, and why?.PSYCHOLOGY & MARKETING,13. |
MLA | Li, Yang,et al."Motivating recycling behavior-Which incentives work, and why?".PSYCHOLOGY & MARKETING (2021):13. |
条目包含的文件 | ||||||
文件名称/大小 | 文献类型 | 版本类型 | 开放类型 | 使用许可 | ||
Motivating recycling(698KB) | 期刊论文 | 出版稿 | 限制开放 | CC BY-NC-SA | 请求全文 |
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