Institutional Repository of Key Laboratory of Mental Health, CAS
Social Media and Attitude Change: Information Booming Promote or Resist Persuasion? | |
Wang, Yizhi1,2,3; Dai, Yuwan1,2,3; Li, Hao4,5; Song, Lili6,7 | |
第一作者 | Wang, Yizhi |
通讯作者邮箱 | daiyuwan@pku.edu.cn (yuwan dai ) |
心理所单位排序 | 6 |
摘要 | Emerging social media platforms such as Twitter and its Chinese equivalent Weibo have become important in information-sharing and communication. They are also gradually becoming stronger in guiding public opinion. When compared with traditional media, these platforms have salient characteristics, such as highly efficient dissemination of information and interactive commentary, which can contribute to information overload. In earlier research, only the effect of social media on attitude change has been studied, but the specific mechanism of this effect in the context of information overload has not been found. To answer this question, we measured the attitude change of participants after they read Weibo posts about street vendors. A 2 (post-attitude: positive posts vs. negative posts) x 4 (reading time: 35 vs. 25 vs. 15 vs. 5 min) experiment was set up, and the Single Category Implicit Attitude Test was used to measure the implicit attitudes. The interaction effect revealed that in both positive and negative posts, less reading time (i.e., information overload) had a stronger influence. Users were more easily persuaded by posts under high overload. Furthermore, the changes in the attitudes of users were not simply stronger with more information. We found three stages, namely, obedience, resistance, and acceptance, with different mechanisms. Therefore, in the positive information overload condition, the attitudes of individuals eventually change in a positive way. In the negative information overload condition, individuals tend to be biased against the group being reported. |
关键词 | attitude change social media information overload Weibo repeated information persuasion |
2021-06-24 | |
语种 | 英语 |
DOI | 10.3389/fpsyg.2021.596071 |
发表期刊 | FRONTIERS IN PSYCHOLOGY |
ISSN | 1664-1078 |
卷号 | 12页码:9 |
期刊论文类型 | 实证研究 |
收录类别 | SCI |
出版者 | FRONTIERS MEDIA SA |
WOS关键词 | IMPLICIT ASSOCIATION TEST ; COGNITIVE LOAD ; OVERLOAD ; INTERNET ; DECISION ; QUALITY ; TWEETS ; THINK |
WOS研究方向 | Psychology |
WOS类目 | Psychology, Multidisciplinary |
WOS记录号 | WOS:000670563000001 |
WOS分区 | Q2 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://ir.psych.ac.cn/handle/311026/39819 |
专题 | 中国科学院心理健康重点实验室 |
通讯作者 | Dai, Yuwan |
作者单位 | 1.Peking Univ, Dept Psychol, Beijing, Peoples R China 2.Peking Univ, Beijing Key Lab Behav & Mental Hlth, Beijing, Peoples R China 3.Peking Univ, Sch Psychol & Cognit Sci, Beijing, Peoples R China 4.Tibet Univ, Plateau Ctr Brain Sci, Lhasa, Peoples R China 5.Tibet Univ, Sch Med, Lhasa, Peoples R China 6.Inst Psychol, CAS Key Lab Mental Hlth, Beijing, Peoples R China 7.Univ Chinese Acad Sci, Dept Psychol, Beijing, Peoples R China |
推荐引用方式 GB/T 7714 | Wang, Yizhi,Dai, Yuwan,Li, Hao,et al. Social Media and Attitude Change: Information Booming Promote or Resist Persuasion?[J]. FRONTIERS IN PSYCHOLOGY,2021,12:9. |
APA | Wang, Yizhi,Dai, Yuwan,Li, Hao,&Song, Lili.(2021).Social Media and Attitude Change: Information Booming Promote or Resist Persuasion?.FRONTIERS IN PSYCHOLOGY,12,9. |
MLA | Wang, Yizhi,et al."Social Media and Attitude Change: Information Booming Promote or Resist Persuasion?".FRONTIERS IN PSYCHOLOGY 12(2021):9. |
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文件名称/大小 | 文献类型 | 版本类型 | 开放类型 | 使用许可 | ||
Social Media and Att(821KB) | 期刊论文 | 出版稿 | 限制开放 | CC BY-NC-SA | 请求全文 |
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