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Social Media and Attitude Change: Information Booming Promote or Resist Persuasion?
Wang, Yizhi1,2,3; Dai, Yuwan1,2,3; Li, Hao4,5; Song, Lili6,7
First AuthorWang, Yizhi
Correspondent Emaildaiyuwan@pku.edu.cn (yuwan dai )
Contribution Rank6
Abstract

Emerging social media platforms such as Twitter and its Chinese equivalent Weibo have become important in information-sharing and communication. They are also gradually becoming stronger in guiding public opinion. When compared with traditional media, these platforms have salient characteristics, such as highly efficient dissemination of information and interactive commentary, which can contribute to information overload. In earlier research, only the effect of social media on attitude change has been studied, but the specific mechanism of this effect in the context of information overload has not been found. To answer this question, we measured the attitude change of participants after they read Weibo posts about street vendors. A 2 (post-attitude: positive posts vs. negative posts) x 4 (reading time: 35 vs. 25 vs. 15 vs. 5 min) experiment was set up, and the Single Category Implicit Attitude Test was used to measure the implicit attitudes. The interaction effect revealed that in both positive and negative posts, less reading time (i.e., information overload) had a stronger influence. Users were more easily persuaded by posts under high overload. Furthermore, the changes in the attitudes of users were not simply stronger with more information. We found three stages, namely, obedience, resistance, and acceptance, with different mechanisms. Therefore, in the positive information overload condition, the attitudes of individuals eventually change in a positive way. In the negative information overload condition, individuals tend to be biased against the group being reported.

Keywordattitude change social media information overload Weibo repeated information persuasion
2021-06-24
Language英语
DOI10.3389/fpsyg.2021.596071
Source PublicationFRONTIERS IN PSYCHOLOGY
ISSN1664-1078
Volume12Pages:9
Subtype实证研究
Indexed BySCI
PublisherFRONTIERS MEDIA SA
WOS KeywordIMPLICIT ASSOCIATION TEST ; COGNITIVE LOAD ; OVERLOAD ; INTERNET ; DECISION ; QUALITY ; TWEETS ; THINK
WOS Research AreaPsychology
WOS SubjectPsychology, Multidisciplinary
WOS IDWOS:000670563000001
WoS QuartileQ2
Citation statistics
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/39819
Collection中国科学院心理健康重点实验室
Corresponding AuthorDai, Yuwan
Affiliation1.Peking Univ, Dept Psychol, Beijing, Peoples R China
2.Peking Univ, Beijing Key Lab Behav & Mental Hlth, Beijing, Peoples R China
3.Peking Univ, Sch Psychol & Cognit Sci, Beijing, Peoples R China
4.Tibet Univ, Plateau Ctr Brain Sci, Lhasa, Peoples R China
5.Tibet Univ, Sch Med, Lhasa, Peoples R China
6.Inst Psychol, CAS Key Lab Mental Hlth, Beijing, Peoples R China
7.Univ Chinese Acad Sci, Dept Psychol, Beijing, Peoples R China
Recommended Citation
GB/T 7714
Wang, Yizhi,Dai, Yuwan,Li, Hao,et al. Social Media and Attitude Change: Information Booming Promote or Resist Persuasion?[J]. FRONTIERS IN PSYCHOLOGY,2021,12:9.
APA Wang, Yizhi,Dai, Yuwan,Li, Hao,&Song, Lili.(2021).Social Media and Attitude Change: Information Booming Promote or Resist Persuasion?.FRONTIERS IN PSYCHOLOGY,12,9.
MLA Wang, Yizhi,et al."Social Media and Attitude Change: Information Booming Promote or Resist Persuasion?".FRONTIERS IN PSYCHOLOGY 12(2021):9.
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