PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
儿童品牌意识的研究与展望
Alternative TitleA review of children's brand awareness
田学红; 杜翠红
2009
Source Publication广告大观(理论版)
ISSN1672-9005
Issue2Pages:013-016
Abstract儿童品牌意识对品牌选择和儿童消费行为有重要影响。文章阐述了儿童品牌意识的产生和发展过程,并探讨了影响儿童品牌意识的环境决定因素,包括:电视广告、家庭特征、同伴影响及消费文化。最后提出了关于儿童品牌意识的研究方向。
Keyword儿童 品牌意识 电视广告 家庭特征 同伴影响
Subject Area工业与组织心理学
Language中文
NoteChildren's brand awareness had an important effect on the choice of brands and consumer behavior.This article expounded the development of children's brand awareness and the relative influence of environmental factors on brand awareness,including television exposure,family influences,peer influ-ence and consumer culture.We also proposed some questions about the present studies and the direction of the future research.
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/4096
Collection中国科学院心理研究所回溯数据库(1956-2010)
Recommended Citation
GB/T 7714
田学红,杜翠红. 儿童品牌意识的研究与展望[J]. 广告大观(理论版),2009(2):013-016.
APA 田学红,&杜翠红.(2009).儿童品牌意识的研究与展望.广告大观(理论版)(2),013-016.
MLA 田学红,et al."儿童品牌意识的研究与展望".广告大观(理论版) .2(2009):013-016.
Files in This Item:
File Name/Size DocType Version Access License
儿童品牌意识的研究与展望.pdf(502KB) 限制开放--View Application Full Text
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[田学红]'s Articles
[杜翠红]'s Articles
Baidu academic
Similar articles in Baidu academic
[田学红]'s Articles
[杜翠红]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[田学红]'s Articles
[杜翠红]'s Articles
Terms of Use
No data!
Social Bookmark/Share
File name: 儿童品牌意识的研究与展望.pdf
Format: Adobe PDF
This file does not support browsing at this time
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.