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"Sound" Decisions: The Combined Role of Ambient Noise and Cognitive Regulation on the Neurophysiology of Food Cravings | |
Peng-Li, Danni1,2,3; Alves Da Mota, Patricia1,4; Correa, Camile Maria Costa1; Chan, Raymond C. K.3,5; Byrne, Derek Victor1,2; Wang, Qian Janice1,2 | |
第一作者 | Danni Peng-Li |
通讯作者邮箱 | dannipengli@outlook.com (danni peng-li ) |
心理所单位排序 | 3 |
摘要 | Our ability to evaluate long-term goals over immediate rewards is manifested in the brain's decision circuit. Simplistically, it can be divided into a fast, impulsive, reward "system 1" and a slow, deliberate, control "system 2." In a noisy eating environment, our cognitive resources may get depleted, potentially leading to cognitive overload, emotional arousal, and consequently more rash decisions, such as unhealthy food choices. Here, we investigated the combined impact of cognitive regulation and ambient noise on food cravings through neurophysiological activity. Thirty-seven participants were recruited for an adapted version of the Regulation of Craving (ROC) task. All participants underwent two sessions of the ROC task; once with soft ambient restaurant noise (similar to 50 dB) and once with loud ambient restaurant noise (similar to 70 dB), while data from electroencephalography (EEG), electrodermal activity (EDA), and self-reported craving were collected for all palatable food images presented in the task. The results indicated that thinking about future ("later") consequences vs. immediate ("now") sensations associated with the food decreased cravings, which were mediated by frontal EEG alpha power. Likewise, "later" trials also increased frontal alpha asymmetry (FAA) -an index for emotional motivation. Furthermore, loud (vs. soft) noise increased alpha, beta, and theta activity, but for theta activity, this was solely occurring during "later" trials. Similarly, EDA signal peak probability was also higher during loud noise. Collectively, our findings suggest that the presence of loud ambient noise in conjunction with prospective thinking can lead to the highest emotional arousal and cognitive load as measured by EDA and EEG, respectively, both of which are important in regulating cravings and decisions. Thus, exploring the combined effects of interoceptive regulation and exteroceptive cues on food-related decision-making could be methodologically advantageous in consumer neuroscience and entail theoretical, commercial, and managerial implications. |
关键词 | EEG EDA cognitive load emotions self-regulation restaurant noise decision-making consumer behavior |
2022-02-16 | |
语种 | 英语 |
DOI | 10.3389/fnins.2022.827021 |
发表期刊 | FRONTIERS IN NEUROSCIENCE |
卷号 | 16页码:16 |
期刊论文类型 | 实证研究 |
收录类别 | SCI |
资助项目 | Graduate School of Science and Technology, Aarhus University ; Sino-Danish College, University of Chinese Academy of Sciences (DP-L)[30367] |
出版者 | FRONTIERS MEDIA SA |
WOS关键词 | BINGE-EATING DISORDER ; VISUAL-PERCEPTION ; ATTENTIONAL BIAS ; OBESE-PATIENTS ; NORMAL-WEIGHT ; EEG ; BRAIN ; TASK ; CONSUMERS ; DYNAMICS |
WOS研究方向 | Neurosciences & Neurology |
WOS类目 | Neurosciences |
WOS记录号 | WOS:000764298300001 |
WOS分区 | Q2 |
资助机构 | Graduate School of Science and Technology, Aarhus University ; Sino-Danish College, University of Chinese Academy of Sciences (DP-L) |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://ir.psych.ac.cn/handle/311026/42194 |
专题 | 中国科学院心理健康重点实验室 |
通讯作者 | Peng-Li, Danni |
作者单位 | 1.Aarhus Univ, Dept Food Sci, ISENSE Lab, Food Qual Percept & Soc Team, Aarhus, Denmark 2.Univ Chinese Acad Sci, Sino Danish Coll SDC, Beijing, Peoples R China 3.Chinese Acad Sci, Inst Psychol, Neuropsychol & Appl Cognit Neurosci Lab, CAS Key Lab Mental Hlth, Beijing, Peoples R China 4.Aarhus Univ, Dept Clin Med, Ctr Mus Brain, Aarhus, Denmark 5.Univ Chinese Acad Sci, Dept Psychol, Beijing, Peoples R China |
第一作者单位 | 认知与发展心理学研究室 |
通讯作者单位 | 认知与发展心理学研究室 |
推荐引用方式 GB/T 7714 | Peng-Li, Danni,Alves Da Mota, Patricia,Correa, Camile Maria Costa,et al. "Sound" Decisions: The Combined Role of Ambient Noise and Cognitive Regulation on the Neurophysiology of Food Cravings[J]. FRONTIERS IN NEUROSCIENCE,2022,16:16. |
APA | Peng-Li, Danni,Alves Da Mota, Patricia,Correa, Camile Maria Costa,Chan, Raymond C. K.,Byrne, Derek Victor,&Wang, Qian Janice.(2022)."Sound" Decisions: The Combined Role of Ambient Noise and Cognitive Regulation on the Neurophysiology of Food Cravings.FRONTIERS IN NEUROSCIENCE,16,16. |
MLA | Peng-Li, Danni,et al.""Sound" Decisions: The Combined Role of Ambient Noise and Cognitive Regulation on the Neurophysiology of Food Cravings".FRONTIERS IN NEUROSCIENCE 16(2022):16. |
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