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Alternative TitleBounded or Unbounded Rationality? The Implication of Equate-to-differentiate Theory in Economic Behavior
李纾; 毕研玲; 梁竹苑; 孙彦; 汪祚军; 郑蕊
Source Publication管理评论
Keyword风险决策 有限理性 齐当别抉择模型 期望效用理论 预期理论
Subject Area工业与组织心理学
Funding Project中国科学院“百人计划”项目资助;;中国科学院知识创新工程重要方向项目资助(KSCX2-YW-R-130);;国家自然科学基金项目资助(70671099;70701036)
NoteThe mainstream decision-making models,which follow the maximization rule,are based on the unbounded rationality hypothesis.The Equate-to-Differentiate(EtD) theory challenges these dominating models by proposing a bounded rationality approach.In this article,we illustrate the main interpretations of EtD to decision making problems across different research arenas(e.g.behavioral paradoxes or anomalies,cooperation in PD games,irrational consumer behaviors,and intertemporal choices).EtD is discussed and compared with other bounded rationality models(such as priority heuristic) under the frame work of dual-process theory.To make the EtD toward a better model in predicting and explaining behavior,we point out and discuss the limitations and further extensions of this model.
Document Type期刊论文
Corresponding Author梁竹苑
Recommended Citation
GB/T 7714
李纾,毕研玲,梁竹苑,等. 无限理性还是有限理性?——齐当别抉择模型在经济行为中的应用[J]. 管理评论,2009,21(5):103-114.
APA 李纾,毕研玲,梁竹苑,孙彦,汪祚军,&郑蕊.(2009).无限理性还是有限理性?——齐当别抉择模型在经济行为中的应用.管理评论,21(5),103-114.
MLA 李纾,et al."无限理性还是有限理性?——齐当别抉择模型在经济行为中的应用".管理评论 21.5(2009):103-114.
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