其他摘要 | There are different theories on the formation factors of collectivism/individualism. Famous theories include modernization theory, rice theory, pathogen epidemic theory, and some biologists have discovered evidence of different physiological characteristics of culture in the human brain.
With the outbreak of SARS-CoV-2, many scholars have carried out research on the correlation between pathogen prevalence and collectivism. The theory of pathogen prevalence puts forward that areas with high prevalence of pathogens in history are more inclined to collectivism culture. This hypothesis was put forward based on regions with different levels of pathogen prevalence in history, it was not directly proved that the difference in the level of collectivism was the result of pathogen prevalence through a pathogen prevalence event. Due to many factors affect a region's social culture, and different regions have different language, religion, historical and cultural backgrounds, etc., research under the same cultural background is also needed to shield against the influence of other confounding variables.
The purpose of this study is to take the opportunity of the outbreak of SARS-CoV-2 and analyze the changes of its collectivism expression before, during and after the epidemic by obtaining the news report data of the traditional media in a province, China, so as to examine the role of pathogen prevalence in stimulating the level of collectivism in local media from a longitudinal perspective.
Previous studies have shown that with the outbreak of the SARS-CoV-2, the use of collectivism words in "Sina Weibo" and "People's Daily" has increased. However, there are regional differences in collectivism/individualism. In order to further test the impact of pathogen prevalence on collectivism/individualism, this study selects Hubei Daily, a traditional media in Hubei Province, as the data source to study two issues: the first issue is the inspiration of pathogen prevalence on the expression of collectivism/individualism; The second question is to further explore the relationship between the prevalence of pathogens and collectivism/individualism expression.
To answer these two questions, this study conducted two tests. In the first test, based on the collectivism/individualism word set used in previous media studies, we analyzed the frequency change of collectivism/individualism in Hubei Daily, and found that the prevalence of pathogens significantly increased collectivism and reduced individualism; Then, we used the collectivism/individualism word set created previously based on cross-cultural studies to conduct the analysis using the same research method. The results showed that during the prevalence of the pathogen, collectivism words were used more frequently, while individualism words did not change significantly. The reasons for the difference between the results tested by the two word sets were analyzed. In the second test, we created a word set that can represent the prevalence of SARS-CoV-2, and used it to test the relationship between collectivism expression and the prevalence of the pathogen after the outbreak of the virus. The study showed that the prevalence of pathogen can predict the level of collectivism expression in the news reports of Hubei Daily.
These two studies have verified the inspiration of the epidemic of infectious diseases on collectivism culture from a longitudinal perspective, providing theoretical support and empirical supplement for the pathogen epidemic hypothesis. |
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