The impact of descriptive and injunctive social norms on pro-environmental behavior: astudy using eye-tracking technology

doi:10.1007/s12144-024-06909-2

PSYCH OpenIR

	The impact of descriptive and injunctive social norms on pro-environmental behavior: astudy using eye-tracking technology
	Ren, Mengmeng 1,2; Zhong, Bowei 3,4; Fan, Wei 1,2
通讯作者	Fan, Wei(fanwei@hunnu.edu.cn)
摘要	Social norms have a stable influence on Pro-environmental behaviors (PEB). A focus theory of normative conduct categorizes social norms into two types: descriptive and injunctive. However, it remains unclear whether these different types of social norms have consistent effects on PEB. This study employs eye-tracking technology to investigate the effects of these social norms on PEB. Experiment 1 examined the effects of descriptive and injunctive social norms on PEB. The results showed that individuals adhering to injunctive social norms exhibited similar levels of engagement in PEB as those following descriptive social norms. Moreover, individuals who combined high descriptive and high injunctive social norms tended to engage in more PEB. Experiment 2 utilized eye-tracking technology to explore the relationship between individuals' fixation duration and PEB when both types of social norms were presented simultaneously. The behavioral results indicated that high descriptive and high injunctive social norms significantly impacted PEB. Eye-tracking data revealed that participants had more fixations duration and fixation count on injunctive social norms compared to descriptive social norms. Notably, in scenarios featuring both high descriptive and high injunctive social norms, individuals allocated more fixation duration and fixation count towards PEB. In conclusion, the combination of descriptive and injunctive social norms more effectively promotes individuals' engagement in PEB. Furthermore, the study highlights the profound influence of injunctive social norms, which are initially salient in capturing individuals' attention and subsequently drive their engagement in PEB.
关键词	Descriptive social norm Injunctive social norm A focus theory of normative conduct Greater good game Eye-tracking technology
	2024-12-01
语种	英语
DOI	10.1007/s12144-024-06909-2
发表期刊	CURRENT PSYCHOLOGY
ISSN	1046-1310
卷号	43 期号:45 页码:34761-34777
收录类别	SCI
资助项目	National Natural Science Foundation of China[32371126] ; Project of the Natural Science Fund of Hunan Province[2023JJ30400]
出版者	SPRINGER
WOS关键词	NORMATIVE CONDUCT ; FOCUS THEORY ; CONSUMPTION ; EXPERIENCE ; MOVEMENTS ; DECISIONS ; PROGRAM ; POWER
WOS研究方向	Psychology
WOS类目	Psychology, Multidisciplinary
WOS记录号	WOS:001358215700001
资助机构	National Natural Science Foundation of China ; Project of the Natural Science Fund of Hunan Province
引用统计
文献类型	期刊论文
条目标识符	https://ir.psych.ac.cn/handle/311026/48786
通讯作者	Fan, Wei
作者单位	1.Hunan Normal Univ, Sch Educ Sci, Cognit & Human Behav Key Lab Hunan Prov, Changsha 410081, Peoples R China 2.Hunan Normal Univ, Inst Interdisciplinary Studies, Changsha 410081, Peoples R China 3.Chinese Acad Sci, Inst Psychol, Beijing 100101, Peoples R China 4.Univ Chinese Acad Sci, Dept Psychol, Beijing 100049, Peoples R China
推荐引用方式 GB/T 7714	Ren, Mengmeng,Zhong, Bowei,Fan, Wei. The impact of descriptive and injunctive social norms on pro-environmental behavior: astudy using eye-tracking technology[J]. CURRENT PSYCHOLOGY,2024,43(45):34761-34777.
APA	Ren, Mengmeng,Zhong, Bowei,&Fan, Wei.(2024).The impact of descriptive and injunctive social norms on pro-environmental behavior: astudy using eye-tracking technology.CURRENT PSYCHOLOGY,43(45),34761-34777.
MLA	Ren, Mengmeng,et al."The impact of descriptive and injunctive social norms on pro-environmental behavior: astudy using eye-tracking technology".CURRENT PSYCHOLOGY 43.45(2024):34761-34777.