50% off or buy one get one free? Frame preference as a function of consumable nature in dairy products
Li, Shu; Sun, Yan; Wang, Yong; S. Li
2007-08-01
发表期刊JOURNAL OF SOCIAL PSYCHOLOGY
ISSN0022-4545
文章类型Article
卷号147期号:4页码:413-421
摘要Previous studies on how framing differentially affects consumer perceptions of value from equivalent deals indicate that perceptions of deal value from price-saving versus extra-product promotions are moderated by the stock-up characteristic of the category. In this study, the authors explored the relationship between stock-up characteristic and frame preference and the influence of the consumable nature of goods on frame preference. An experiment involving 223 student participants showed that consumable nature, but not stock-up characteristic, affected frame preference. The authors discuss the implications of this finding for the study of information framing and how it impacts consumer judgment and decision making.; Previous studies on how framing differentially affects consumer perceptions of value from equivalent deals indicate that perceptions of deal value from price-saving versus extra-product promotions are moderated by the stock-up characteristic of the category. In this study, the authors explored the relationship between stock-up characteristic and frame preference and the influence of the consumable nature of goods on frame preference. An experiment involving 223 student participants showed that consumable nature, but not stock-up characteristic, affected frame preference. The authors discuss the implications of this finding for the study of information framing and how it impacts consumer judgment and decision making.
关键词advertising decision making sales promotion
学科领域社会心理学
收录类别SSCI
语种英语
WOS记录号WOS:000249963500005
引用统计
被引频次:14[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符http://ir.psych.ac.cn/handle/311026/5113
专题中国科学院心理研究所回溯数据库(1956-2010)
通讯作者S. Li
作者单位Chinese Acad Sci, Inst Psychol, Ctr Social & Econ Behav, Beijing, Peoples R China
推荐引用方式
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Li, Shu,Sun, Yan,Wang, Yong,et al. 50% off or buy one get one free? Frame preference as a function of consumable nature in dairy products[J]. JOURNAL OF SOCIAL PSYCHOLOGY,2007,147(4):413-421.
APA Li, Shu,Sun, Yan,Wang, Yong,&S. Li.(2007).50% off or buy one get one free? Frame preference as a function of consumable nature in dairy products.JOURNAL OF SOCIAL PSYCHOLOGY,147(4),413-421.
MLA Li, Shu,et al."50% off or buy one get one free? Frame preference as a function of consumable nature in dairy products".JOURNAL OF SOCIAL PSYCHOLOGY 147.4(2007):413-421.
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