PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
50% off or buy one get one free? Frame preference as a function of consumable nature in dairy products
Li, Shu; Sun, Yan; Wang, Yong; S. Li
2007-08-01
Source PublicationJOURNAL OF SOCIAL PSYCHOLOGY
ISSN0022-4545
SubtypeArticle
Volume147Issue:4Pages:413-421
AbstractPrevious studies on how framing differentially affects consumer perceptions of value from equivalent deals indicate that perceptions of deal value from price-saving versus extra-product promotions are moderated by the stock-up characteristic of the category. In this study, the authors explored the relationship between stock-up characteristic and frame preference and the influence of the consumable nature of goods on frame preference. An experiment involving 223 student participants showed that consumable nature, but not stock-up characteristic, affected frame preference. The authors discuss the implications of this finding for the study of information framing and how it impacts consumer judgment and decision making.; Previous studies on how framing differentially affects consumer perceptions of value from equivalent deals indicate that perceptions of deal value from price-saving versus extra-product promotions are moderated by the stock-up characteristic of the category. In this study, the authors explored the relationship between stock-up characteristic and frame preference and the influence of the consumable nature of goods on frame preference. An experiment involving 223 student participants showed that consumable nature, but not stock-up characteristic, affected frame preference. The authors discuss the implications of this finding for the study of information framing and how it impacts consumer judgment and decision making.
Keywordadvertising decision making sales promotion
Subject Area社会心理学
Indexed BySSCI
Language英语
WOS IDWOS:000249963500005
Citation statistics
Cited Times:14[WOS]   [WOS Record]     [Related Records in WOS]
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/5113
Collection中国科学院心理研究所回溯数据库(1956-2010)
Corresponding AuthorS. Li
AffiliationChinese Acad Sci, Inst Psychol, Ctr Social & Econ Behav, Beijing, Peoples R China
Recommended Citation
GB/T 7714
Li, Shu,Sun, Yan,Wang, Yong,et al. 50% off or buy one get one free? Frame preference as a function of consumable nature in dairy products[J]. JOURNAL OF SOCIAL PSYCHOLOGY,2007,147(4):413-421.
APA Li, Shu,Sun, Yan,Wang, Yong,&S. Li.(2007).50% off or buy one get one free? Frame preference as a function of consumable nature in dairy products.JOURNAL OF SOCIAL PSYCHOLOGY,147(4),413-421.
MLA Li, Shu,et al."50% off or buy one get one free? Frame preference as a function of consumable nature in dairy products".JOURNAL OF SOCIAL PSYCHOLOGY 147.4(2007):413-421.
Files in This Item:
File Name/Size DocType Version Access License
li-2007-50% off.pdf(147KB) 限制开放--View Application Full Text
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Li, Shu]'s Articles
[Sun, Yan]'s Articles
[Wang, Yong]'s Articles
Baidu academic
Similar articles in Baidu academic
[Li, Shu]'s Articles
[Sun, Yan]'s Articles
[Wang, Yong]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Li, Shu]'s Articles
[Sun, Yan]'s Articles
[Wang, Yong]'s Articles
Terms of Use
No data!
Social Bookmark/Share
File name: li-2007-50% off.pdf
Format: Adobe PDF
This file does not support browsing at this time
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.