Do shared features of offered alternatives have an effect in consumer choice?
Li, Shu1; Zheng, Rui1; Li, Li-Bo2,3; S. Li
2007-12-01
发表期刊JOURNAL OF ECONOMIC PSYCHOLOGY
ISSN0167-4870
文章类型Article
卷号28期号:6页码:658-677
摘要Are features shared by alternatives canceled, and is greater weight placed on the unique features in choosing among the alternatives provided? The present article evaluates the possible cancellation operation in terms of pricing and preferential choice and determines whether features shared by competing alternatives affected consumer decisions. This article suggests that features shared by alternatives may be canceled only when the shared features are irrelevant to the unique features and that shared features that are relevant do matter. Implications of the cancellation-and-focus model of choice and its relation to the equate-to-differentiate model of choice are discussed.; Are features shared by alternatives canceled, and is greater weight placed on the unique features in choosing among the alternatives provided? The present article evaluates the possible cancellation operation in terms of pricing and preferential choice and determines whether features shared by competing alternatives affected consumer decisions. This article suggests that features shared by alternatives may be canceled only when the shared features are irrelevant to the unique features and that shared features that are relevant do matter. Implications of the cancellation-and-focus model of choice and its relation to the equate-to-differentiate model of choice are discussed. (c) 2007 Elsevier B.V. All rights reserved.
关键词consumer behavior choices process judgment analysis experimental design
学科领域工业与组织心理学
收录类别SSCI
语种英语
WOS记录号WOS:000252293500003
引用统计
文献类型期刊论文
条目标识符http://ir.psych.ac.cn/handle/311026/5325
专题中国科学院心理研究所回溯数据库(1956-2010)
通讯作者S. Li
作者单位1.Chinese Acad Sci, Inst Psychol, Ctr Social & Econ Behav, Beijing 100101, Peoples R China
2.Univ New S Wales, Sch Math, Kensington, NSW 2033, Australia
3.Univ New S Wales, Sch Actuarial Studies, Kensington, NSW 2033, Australia
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Li, Shu,Zheng, Rui,Li, Li-Bo,et al. Do shared features of offered alternatives have an effect in consumer choice?[J]. JOURNAL OF ECONOMIC PSYCHOLOGY,2007,28(6):658-677.
APA Li, Shu,Zheng, Rui,Li, Li-Bo,&S. Li.(2007).Do shared features of offered alternatives have an effect in consumer choice?.JOURNAL OF ECONOMIC PSYCHOLOGY,28(6),658-677.
MLA Li, Shu,et al."Do shared features of offered alternatives have an effect in consumer choice?".JOURNAL OF ECONOMIC PSYCHOLOGY 28.6(2007):658-677.
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