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Do shared features of offered alternatives have an effect in consumer choice?
Li, Shu1; Zheng, Rui1; Li, Li-Bo2,3; S. Li
2007-12-01
Source PublicationJOURNAL OF ECONOMIC PSYCHOLOGY
ISSN0167-4870
SubtypeArticle
Volume28Issue:6Pages:658-677
AbstractAre features shared by alternatives canceled, and is greater weight placed on the unique features in choosing among the alternatives provided? The present article evaluates the possible cancellation operation in terms of pricing and preferential choice and determines whether features shared by competing alternatives affected consumer decisions. This article suggests that features shared by alternatives may be canceled only when the shared features are irrelevant to the unique features and that shared features that are relevant do matter. Implications of the cancellation-and-focus model of choice and its relation to the equate-to-differentiate model of choice are discussed.; Are features shared by alternatives canceled, and is greater weight placed on the unique features in choosing among the alternatives provided? The present article evaluates the possible cancellation operation in terms of pricing and preferential choice and determines whether features shared by competing alternatives affected consumer decisions. This article suggests that features shared by alternatives may be canceled only when the shared features are irrelevant to the unique features and that shared features that are relevant do matter. Implications of the cancellation-and-focus model of choice and its relation to the equate-to-differentiate model of choice are discussed. (c) 2007 Elsevier B.V. All rights reserved.
Keywordconsumer behavior choices process judgment analysis experimental design
Subject Area工业与组织心理学
Indexed BySSCI
Language英语
WOS IDWOS:000252293500003
Citation statistics
Cited Times:3[WOS]   [WOS Record]     [Related Records in WOS]
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/5325
Collection中国科学院心理研究所回溯数据库(1956-2010)
Corresponding AuthorS. Li
Affiliation1.Chinese Acad Sci, Inst Psychol, Ctr Social & Econ Behav, Beijing 100101, Peoples R China
2.Univ New S Wales, Sch Math, Kensington, NSW 2033, Australia
3.Univ New S Wales, Sch Actuarial Studies, Kensington, NSW 2033, Australia
Recommended Citation
GB/T 7714
Li, Shu,Zheng, Rui,Li, Li-Bo,et al. Do shared features of offered alternatives have an effect in consumer choice?[J]. JOURNAL OF ECONOMIC PSYCHOLOGY,2007,28(6):658-677.
APA Li, Shu,Zheng, Rui,Li, Li-Bo,&S. Li.(2007).Do shared features of offered alternatives have an effect in consumer choice?.JOURNAL OF ECONOMIC PSYCHOLOGY,28(6),658-677.
MLA Li, Shu,et al."Do shared features of offered alternatives have an effect in consumer choice?".JOURNAL OF ECONOMIC PSYCHOLOGY 28.6(2007):658-677.
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