The perceived risk in online shopping and consumer-related factors
D. R. You; Y. W. Chen; E. P. Wang
2004
会议名称会议论文
页码316-316
会议日期2004
会议地点Beijing
会议主办者IUPsyS
其他摘要This study explored consumers’ perceived risk in online situation through many combined qualitative and quantitative research methods such as in-depth interview and questionnaire survey by e-mail. Study 1 explores the impact of consumer-related variables on overall risk in online shopping context. Finding suggests that: Internet knowledge, Internet innovation, experience orientation, economic orientation and anxiety have prominent influences on perceived overall risk. Study 2 investigates the impact of risk dimensions on the relationship of consumer-related variables and overall risk. Results show that consumer-related variables influence overall risk through 7 risk dimensions and that different variables have different impacts on
学科领域广告与消费心理学
收录类别SSCI
语种英语
WOS记录号WOS:000226118002873
引用统计
文献类型会议论文
条目标识符http://ir.psych.ac.cn/handle/311026/6065
专题中国科学院心理研究所回溯数据库(1956-2010)
推荐引用方式
GB/T 7714
D. R. You,Y. W. Chen,E. P. Wang. The perceived risk in online shopping and consumer-related factors[C],2004:316-316.
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