PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
The perceived risk in online shopping and consumer-related factors
D. R. You; Y. W. Chen; E. P. Wang
2004
Conference Name会议论文
Pages316-316
Conference Date2004
Conference PlaceBeijing
Funding OrganizationIUPsyS
Other AbstractThis study explored consumers’ perceived risk in online situation through many combined qualitative and quantitative research methods such as in-depth interview and questionnaire survey by e-mail. Study 1 explores the impact of consumer-related variables on overall risk in online shopping context. Finding suggests that: Internet knowledge, Internet innovation, experience orientation, economic orientation and anxiety have prominent influences on perceived overall risk. Study 2 investigates the impact of risk dimensions on the relationship of consumer-related variables and overall risk. Results show that consumer-related variables influence overall risk through 7 risk dimensions and that different variables have different impacts on
Subject Area广告与消费心理学
Indexed BySSCI
Language英语
WOS IDWOS:000226118002873
Citation statistics
Document Type会议论文
Identifierhttp://ir.psych.ac.cn/handle/311026/6065
Collection中国科学院心理研究所回溯数据库(1956-2010)
Recommended Citation
GB/T 7714
D. R. You,Y. W. Chen,E. P. Wang. The perceived risk in online shopping and consumer-related factors[C],2004:316-316.
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