PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
The reaction-time technique in brand attributes testing
L. Lei; C. L. Fan; W. Yong; M. C. Ma
2004
Conference Name会议论文
Pages482-482
Conference Date2004
Conference PlaceBeijing
AbstractFrom the angle of consumer behavior, brand attributes is the associations related with the brand name stored in consumer’s long-term memory as a network. Based on the theories of spreading activation and priming, we exploringly employ the reaction-time technique to test the brand attributes. The results show that the reaction-time is a valid measurement to find the distance between a certain brand association and the brand name. The differences of reaction-times containing closely related versus distantly related ideas enable researchers to make inferences about the precise nature of the brand structure in long-term memory.
Funding OrganizationIUPsyS
Subject Area广告与消费心理学
Indexed BySSCI
Language英语
WOS IDWOS:000226118004360
Citation statistics
Document Type会议论文
Identifierhttp://ir.psych.ac.cn/handle/311026/6071
Collection中国科学院心理研究所回溯数据库(1956-2010)
Recommended Citation
GB/T 7714
L. Lei,C. L. Fan,W. Yong,et al. The reaction-time technique in brand attributes testing[C],2004:482-482.
Files in This Item:
There are no files associated with this item.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[L. Lei]'s Articles
[C. L. Fan]'s Articles
[W. Yong]'s Articles
Baidu academic
Similar articles in Baidu academic
[L. Lei]'s Articles
[C. L. Fan]'s Articles
[W. Yong]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[L. Lei]'s Articles
[C. L. Fan]'s Articles
[W. Yong]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.