Institutional Repository, Institute of Psychology, Chinese Academy of Sciences
| A research on customer satisfaction with travel agency | |
| X. Y. Xu; Y. W. Chen | |
| 2004 | |
| 会议名称 | 会议论文 |
| 页码 | 586-586 |
| 会议日期 | 2004 |
| 会议地点 | Beijing |
| 摘要 | This research explored the factor structure of customer satisfaction with domestic travel agency, examined the influences of different factors on consumer behavior. The results indicate: 1. The evaluation structure of customer satisfaction with domestic travel agency include 7 factors as follow: Food and Drink, Capability of tourist guide, Assistant Service, Accommodation, Comfort, Vehicle, and Sightseeing. 2. The Satisfaction scale based on this evaluation structure has a high credibility. 3. The order of the influence of different factors on general customer satisfactory and behavioral loyalty are not the same. “Comfort” is the factor with the most different influence on those two. |
| 会议主办者 | IUPsyS |
| 学科领域 | 广告与消费心理学 |
| 收录类别 | SSCI |
| 语种 | 英语 |
| WOS记录号 | WOS:000226118005291 |
| 引用统计 | |
| 文献类型 | 会议论文 |
| 条目标识符 | http://ir.psych.ac.cn/handle/311026/6129 |
| 专题 | 中国科学院心理研究所回溯数据库(1956-2010) |
| 推荐引用方式 GB/T 7714 | X. Y. Xu,Y. W. Chen. A research on customer satisfaction with travel agency[C],2004:586-586. |
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