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A research on customer satisfaction with travel agency
X. Y. Xu; Y. W. Chen
2004
Conference Name会议论文
Pages586-586
Conference Date2004
Conference PlaceBeijing
AbstractThis research explored the factor structure of customer satisfaction with domestic travel agency, examined the influences of different factors on consumer behavior. The results indicate: 1. The evaluation structure of customer satisfaction with domestic travel agency include 7 factors as follow: Food and Drink, Capability of tourist guide, Assistant Service, Accommodation, Comfort, Vehicle, and Sightseeing. 2. The Satisfaction scale based on this evaluation structure has a high credibility. 3. The order of the influence of different factors on general customer satisfactory and behavioral loyalty are not the same. “Comfort” is the factor with the most different influence on those two.
Funding OrganizationIUPsyS
Subject Area广告与消费心理学
Indexed BySSCI
Language英语
WOS IDWOS:000226118005291
Citation statistics
Document Type会议论文
Identifierhttp://ir.psych.ac.cn/handle/311026/6129
Collection中国科学院心理研究所回溯数据库(1956-2010)
Recommended Citation
GB/T 7714
X. Y. Xu,Y. W. Chen. A research on customer satisfaction with travel agency[C],2004:586-586.
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