PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
Color preference of Chinese college students
L. Zhang; X. L. Fu
Conference Name会议论文
Conference Date2004
Conference PlaceBeijing
AbstractColor block and color word were used, in two experiments, to investigate the color preference of Chinese College students. In experiment 1 participant’s preferences to color were examined by means of paired comparisons. In experiment 2, participants had to give an order to color based on their preference. The results showed that: 1, Blue, green and white were the more popular colors to Chinese College students at present. Blue is the most popular color in the three colors. 2, Color preference was influenced by the method of investigation and the representation form of color.
Funding OrganizationIUPsyS
Subject Area认知心理学
Indexed BySSCI
WOS IDWOS:000226118004495
Citation statistics
Document Type会议论文
Recommended Citation
GB/T 7714
L. Zhang,X. L. Fu. Color preference of Chinese college students[C],2004:497-497.
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