PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
Consumption value and behavior of freshmen
Y. J. Guan; Y. Wang
Conference Name会议论文
Conference Date2004
Conference PlaceBeijing
AbstractYoung adults' consumption value is broadly concerned in China. Parents are worrying about their children's squandering in universities. This survey study investigated 330 freshmen's consumption value, including their quality and price awareness, coupon proneness, sale proneness, price-quality schema, prestige sensitivity, impulsive purchase, and their actual consuming behavior. More than 95% of them get family financial support and less than one fourth get school financial aid meanwhile. However, only one third or even less of them got detailed instructions about consumption from their parents. And, about half of these fresh undergraduates also lack control on their own consumption.
Funding OrganizationIUPsyS
Subject Area广告与消费心理学
Indexed BySSCI
WOS IDWOS:000226118005065
Citation statistics
Document Type会议论文
Recommended Citation
GB/T 7714
Y. J. Guan,Y. Wang. Consumption value and behavior of freshmen[C],2004:561-561.
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