PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
耿聪; 陈毅文
Source Publication人类工效学
Other AbstractIn order to figure out the relationship between brand personality and consumer personality of undergraduates,this research translated and revised Aaker’s Brand Dimension Scales,and then adopted the BDS and Big Five Personality Scales to 116 undergraduates.After analyzing the data by correlation analysis and ANOVA,results showed that consumer personalities of undergraduates were positively associated with the brand personalities which they like in three dimensions,and there were obvious differences between preferences of brand personality among different majors.At the end of this paper,the discussion and analysis of outcomes based on the situation of China and undergraduates were provided.
Keyword品牌人格 消费者人格 大五模型
Subject Area人格心理学
Indexed ByCSCD
Funding Project三室王二平课题组
Citation statistics
Document Type期刊论文
Corresponding Author陈毅文
Recommended Citation
GB/T 7714
耿聪,陈毅文. 大学生消费者人格与品牌人格的关系[J]. 人类工效学,2010,16(1):20-23.
APA 耿聪,&陈毅文.(2010).大学生消费者人格与品牌人格的关系.人类工效学,16(1),20-23.
MLA 耿聪,et al."大学生消费者人格与品牌人格的关系".人类工效学 16.1(2010):20-23.
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