中国科学院心理研究所机构知识库

目的:了解我国电脑型福利彩票购彩群体一般人口学特点、购彩行为及动机。方法:采用多级抽样抽取广东、浙江、辽宁、四川、安徽、陕西6省25个地市的电脑型彩票购彩者,共回收有效问卷2126份。用自编购彩者背景信息问卷和购彩行为问卷进行测评。结果:(1)一般特征方面,购彩者年龄最小16岁,最大80岁,平均(37±12)岁;男性多于女性(82.9%vs.17.1%,P<0.001);个人月收入≤2000元者占75.8%。(2)购彩行为方面,购彩者购买的全国发行的彩票种类主要是双色球(49.3%)和3D(12.4%),两者都买的占38.3%;投注站是购彩者购买彩票(97.7%)、了解开奖结果(46.7%)的主要途径;更多的购彩者是自选号码(79.5%)。(3)购彩动机方面,以奉献爱心、娱乐和中大奖为三大主要购彩动机,以中大奖为目的的购彩者月彩票投入占收入百分比高于以奉献爱心和娱乐为目的的购彩者(19.17%vs.18.65%,15.26%,P=0.039)。结论:我国购彩者具有一定特征。男性购彩者多于女性;与高学历群体相比,低学历购彩者在彩票上的相对投入更高;购彩者的购彩动机与其彩票投入有关。 

Objective： To investigate the demographic and behavioral features of Chinese welfare computerized lottery buyers. Method： Totally 2126 cases from 6 provinces, including 25 cities were investigated. Measures included demographic features questionnaire and lottery buyers＂ behavioral questionnaire. Results： （ 1 ） The age of all cases were between 16 - 80 years, mean age （ 37 ± 12 ） years. There were more males than females （ χ2 = 919. 29, P 〈0. 001 ） . There were 75. 8% cases whose monthly income lower than 2000 Yuan, 77% cases were thought to be rational lottery buyers. （ 2 ） Union Lotto and 3D were common kinds of lottery games published countrywide. Betting station played an important role in buying lottery （ 97. 7% ） and getting to know the results （46. 7%） . More buyers preferred choosing the numbers by themselves （79. 5%） . （3） Charity, amusement and big prize were mainly motivation of lottery buyers. Condnsion： More studies should pay attention to Chinese lottery buyers in near future, especially those who are low-educational middle-aged males.