PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
孔寅平; 陈毅文
Source Publication人类工效学
Other AbstractIn order to identify the relationship between product involvement,impulsive buying tendency,and online impulsive buying behavior of Chinese undergraduates,we adopted the revised questionnaire to 224 undergraduates.The results indicated that respondents’ impulsive buying tendency and online impulsive buying behavior were positively related,and this tendency-behavior relationship was moderated by product involvement and its cognitive component.In other words,impulsive respondents who got lower product involvement or cognitive component score were more likely to make impulsive purchase decisions.But for the respondents with higher involvement or cognitive component score,the tendency-behavior relationship tended to fade away,and impulsive buying tendency had no effect on the online purchase decisions.
Keyword网络购物 产品卷入度 冲动性购买倾向 冲动性购买行为 电子商务
Subject Area网络心理学
Indexed ByCSCD
Funding Project三室王二平课题组
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Document Type期刊论文
Corresponding Author陈毅文
Recommended Citation
GB/T 7714
孔寅平,陈毅文. 大学生产品卷入度对冲动性网络购物的影响[J]. 人类工效学,2010,16(3):27-30.
APA 孔寅平,&陈毅文.(2010).大学生产品卷入度对冲动性网络购物的影响.人类工效学,16(3),27-30.
MLA 孔寅平,et al."大学生产品卷入度对冲动性网络购物的影响".人类工效学 16.3(2010):27-30.
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