Attribute salience in graphical representations affects evaluation
Sun, Yan; Li, Shu1; Bonini, Nicolao2; Li S(李纾)
2010-06-01
发表期刊JUDGMENT AND DECISION MAKING
ISSN1930-2975
文章类型Article
卷号5期号:3页码:151-158
摘要By manipulating the scale in graphs, this study demonstrated a new evaluation bias caused by attribute salience in graphical representations. That is, (de) compressing the graph axis scale changed the relative distance with respect to the options of a given attribute and thus changed the salience of the information in graphical representations. Experiment 1 showed that the differences in the graphical representations had a significant impact on the evaluation. Experiment 2 repeated the scale manipulation effect in a different scenario and extended it to a multi-options context. Experiment 3 disentangled the effect of scale distance manipulation from the other variables (e.g., scale resolution and assignment of attributes to axes) and further supported the finding of Experiment 1. These results indicated that attribute salience in graphical representations clearly affects evaluations and that graphs can be manipulated to cause very different impressions of the same data. This finding is not consistent with the axioms of normative economic theory. Experiment 3 also tested the attribute importance hypothesis, but the evidence indicated that the participants did not regard the longer axis as the more important attribute. Finally, we related our findings to the impact of visual processing on decision making and discussed them from the perspective of two-system cognitive theory.
关键词scale manipulation focus bias salience graphical representation judgment and decision making
学科领域认知心理学
收录类别SSCI
语种英语
资助项目三室李纾课题组
WOS记录号WOS:000279250800002
引用统计
被引频次:5[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符http://ir.psych.ac.cn/handle/311026/7201
专题中国科学院心理研究所回溯数据库(1956-2010)
通讯作者Li S(李纾)
作者单位1.Chinese Acad Sci, Inst Psychol, Ctr Social & Econ Behav, Beijing 100101, Peoples R China
2.Univ Trent, Dept Cognit Sci & Educ, Trento, Italy
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Sun, Yan,Li, Shu,Bonini, Nicolao,et al. Attribute salience in graphical representations affects evaluation[J]. JUDGMENT AND DECISION MAKING,2010,5(3):151-158.
APA Sun, Yan,Li, Shu,Bonini, Nicolao,&李纾.(2010).Attribute salience in graphical representations affects evaluation.JUDGMENT AND DECISION MAKING,5(3),151-158.
MLA Sun, Yan,et al."Attribute salience in graphical representations affects evaluation".JUDGMENT AND DECISION MAKING 5.3(2010):151-158.
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