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Framing effects: Behavioral dynamics and neural basis
Zheng, Hongming2,3; Wang, X. T.1; Zhu, Liqi2; Zhu LQ(朱莉琪)
AbstractThis study examined the neural basis of framing effects using life-death decision problems framed either positively in terms of lives saved or negatively in terms of lives lost in large group and small group contexts. Using functional MRI we found differential brain activations to the verbal and social cues embedded in the choice problems. In large group contexts, framing effects were significant where participants were more risk seeking under the negative (loss) framing than under the positive (gain) framing. This behavioral difference in risk preference was mainly regulated by the activation in the right inferior frontal gyrus, including the homologue of the Broca's area. In contrast, framing effects diminished in small group contexts while the insula and parietal lobe in the right hemisphere were distinctively activated, suggesting an important role of emotion in switching choice preference from an indecisive mode to a more consistent risk-taking inclination, governed by a kith-and-kin decision rationality. (C) 2010 Elsevier Ltd. All rights reserved.
KeywordFraming effects fMRI Decision making Social context Group size Inferior frontal gyrus Insula Middle frontal gyrus
Subject Area认知神经科学
Indexed BySCI ; SSCI
Funding Project二室朱莉琪课题组
WOS IDWOS:000281890200004
Citation statistics
Cited Times:16[WOS]   [WOS Record]     [Related Records in WOS]
Document Type期刊论文
Corresponding AuthorZhu LQ(朱莉琪)
Affiliation1.Univ S Dakota, Dept Psychol, Vermillion, SD 57069 USA
2.Chinese Acad Sci, Inst Psychol, Ctr Magnet Resonance Imaging Brain, Beijing 100101, Peoples R China
3.Chinese Acad Sci, Grad Univ, Beijing, Peoples R China
Recommended Citation
GB/T 7714
Zheng, Hongming,Wang, X. T.,Zhu, Liqi,et al. Framing effects: Behavioral dynamics and neural basis[J]. NEUROPSYCHOLOGIA,2010,48(11):3198-3204.
APA Zheng, Hongming,Wang, X. T.,Zhu, Liqi,&朱莉琪.(2010).Framing effects: Behavioral dynamics and neural basis.NEUROPSYCHOLOGIA,48(11),3198-3204.
MLA Zheng, Hongming,et al."Framing effects: Behavioral dynamics and neural basis".NEUROPSYCHOLOGIA 48.11(2010):3198-3204.
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