PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
消费心理与决策
马谋超
1985
Source Publication管理世界
ISSN1002-5502
Issue3Pages:151-158
Abstract消费者心理学包括消费者、商品和广告三大要素。这三大要素是互相联系的。这里,本文着重介绍了广告心理学的研究,并通过它,阐述了与其它两个要素的关系。
Subject Area工业与组织心理学
Language中文
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/8024
Collection中国科学院心理研究所回溯数据库(1956-2010)
Recommended Citation
GB/T 7714
马谋超. 消费心理与决策[J]. 管理世界,1985(3):151-158.
APA 马谋超.(1985).消费心理与决策.管理世界(3),151-158.
MLA 马谋超."消费心理与决策".管理世界 .3(1985):151-158.
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