Institutional Repository, Institute of Psychology, Chinese Academy of Sciences
Risk perception of individual suppliers in e-commerce transactions | |
Kong YP; Chen YW(陈毅文); Wu S(武帅); Jiao X | |
2009 | |
会议名称 | Proceedings 2009 1st IEEE Symposium on Web Society |
会议日期 | 2009 |
会议地点 | Lanzhou, China |
摘要 | This study aimed to explore the relationship between three kinds of risk characteristics, anxiety, controllability and predictability respectively, and their effects on total risk perception, and their relationship with risk-coping behaviors in e-commerce transactions. 174 individual suppliers participated in the survey. Results indicated that: a) the correlation between controllability and predictability was high, while anxiety remained independently; b) the risk source factors of two risk characteristics were different; c) the anxiety influenced the total risk most; d) individual suppliers tended to take coping risk behaviors as much as possible. Also, part of the risk coping behaviors has significant correlation with risk characteristics. |
学科领域 | 网络心理学 |
语种 | 英语 |
文献类型 | 会议论文 |
条目标识符 | http://ir.psych.ac.cn/handle/311026/8819 |
专题 | 中国科学院心理研究所回溯数据库(1956-2010) |
推荐引用方式 GB/T 7714 | Kong YP,Chen YW,Wu S,et al. Risk perception of individual suppliers in e-commerce transactions[C],2009. |
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