Risk perception of individual suppliers in e-commerce transactions
Kong YP; Chen YW(陈毅文); Wu S(武帅); Jiao X
2009
会议名称Proceedings 2009 1st IEEE Symposium on Web Society
会议日期2009
会议地点Lanzhou, China
摘要This study aimed to explore the relationship between three kinds of risk characteristics, anxiety, controllability and predictability respectively, and their effects on total risk perception, and their relationship with risk-coping behaviors in e-commerce transactions. 174 individual suppliers participated in the survey. Results indicated that: a) the correlation between controllability and predictability was high, while anxiety remained independently; b) the risk source factors of two risk characteristics were different; c) the anxiety influenced the total risk most; d) individual suppliers tended to take coping risk behaviors as much as possible. Also, part of the risk coping behaviors has significant correlation with risk characteristics.
学科领域网络心理学
语种英语
文献类型会议论文
条目标识符http://ir.psych.ac.cn/handle/311026/8819
专题中国科学院心理研究所回溯数据库(1956-2010)
推荐引用方式
GB/T 7714
Kong YP,Chen YW,Wu S,et al. Risk perception of individual suppliers in e-commerce transactions[C],2009.
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