PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
Risk perception of individual suppliers in e-commerce transactions
Kong YP; Chen YW(陈毅文); Wu S(武帅); Jiao X
2009
Conference NameProceedings 2009 1st IEEE Symposium on Web Society
Conference Date2009
Conference PlaceLanzhou, China
AbstractThis study aimed to explore the relationship between three kinds of risk characteristics, anxiety, controllability and predictability respectively, and their effects on total risk perception, and their relationship with risk-coping behaviors in e-commerce transactions. 174 individual suppliers participated in the survey. Results indicated that: a) the correlation between controllability and predictability was high, while anxiety remained independently; b) the risk source factors of two risk characteristics were different; c) the anxiety influenced the total risk most; d) individual suppliers tended to take coping risk behaviors as much as possible. Also, part of the risk coping behaviors has significant correlation with risk characteristics.
Subject Area网络心理学
Language英语
Document Type会议论文
Identifierhttp://ir.psych.ac.cn/handle/311026/8819
Collection中国科学院心理研究所回溯数据库(1956-2010)
Recommended Citation
GB/T 7714
Kong YP,Chen YW,Wu S,et al. Risk perception of individual suppliers in e-commerce transactions[C],2009.
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