PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
The effect of E-service category on consumers' perceived risk
Deng XY; Chen YW(陈毅文); Gao JJ; Sun X
2010
Conference NameProceedings 2010 Second IEEE Symposium on Web Society
Conference Date2010
Conference PlaceBeijing, China
AbstractWhether􀀃consumers’ risk perception differs or not when purchasing different services online? 115 participants were investigated to discover the differences in the lab experiment, and the results indicated that: a) Consumers perceived higher risk in buying professional services than mass services, interactive services, and supporting services online, while the differences among the latter three services were not significant. b) The constructs of risk perception in different E-services differ: consumers perceived performance risk when purchasing mass services; financial risk and psychological risk were perceived in interactive services; when buying the supportive services, financial risk was perceived; financial risk, social risk and psychological risk were perceived in buying professional services online.
Subject Area网络心理学
Indexed ByEI
Document Type会议论文
Identifierhttp://ir.psych.ac.cn/handle/311026/8832
Collection中国科学院心理研究所回溯数据库(1956-2010)
Recommended Citation
GB/T 7714
Deng XY,Chen YW,Gao JJ,et al. The effect of E-service category on consumers' perceived risk[C],2010.
Files in This Item:
File Name/Size DocType Version Access License
37-The effect of E-S(99KB) 限制开放LicenseView Application Full Text
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Deng XY]'s Articles
[Chen YW(陈毅文)]'s Articles
[Gao JJ]'s Articles
Baidu academic
Similar articles in Baidu academic
[Deng XY]'s Articles
[Chen YW(陈毅文)]'s Articles
[Gao JJ]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Deng XY]'s Articles
[Chen YW(陈毅文)]'s Articles
[Gao JJ]'s Articles
Terms of Use
No data!
Social Bookmark/Share
File name: 37-The effect of E-Service category on Consumers’ Perceived Risk.pdf
Format: Adobe PDF
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.