The effect of E-service category on consumers' perceived risk
Deng XY; Chen YW(陈毅文); Gao JJ; Sun X
2010
会议名称Proceedings 2010 Second IEEE Symposium on Web Society
会议日期2010
会议地点Beijing, China
摘要Whether􀀃consumers’ risk perception differs or not when purchasing different services online? 115 participants were investigated to discover the differences in the lab experiment, and the results indicated that: a) Consumers perceived higher risk in buying professional services than mass services, interactive services, and supporting services online, while the differences among the latter three services were not significant. b) The constructs of risk perception in different E-services differ: consumers perceived performance risk when purchasing mass services; financial risk and psychological risk were perceived in interactive services; when buying the supportive services, financial risk was perceived; financial risk, social risk and psychological risk were perceived in buying professional services online.
学科领域网络心理学
收录类别EI
文献类型会议论文
条目标识符http://ir.psych.ac.cn/handle/311026/8832
专题中国科学院心理研究所回溯数据库(1956-2010)
推荐引用方式
GB/T 7714
Deng XY,Chen YW,Gao JJ,et al. The effect of E-service category on consumers' perceived risk[C],2010.
条目包含的文件
文件名称/大小 文献类型 版本类型 开放类型 使用许可
37-The effect of E-S(99KB) 开放获取使用许可请求全文
个性服务
推荐该条目
保存到收藏夹
查看访问统计
导出为Endnote文件
谷歌学术
谷歌学术中相似的文章
[Deng XY]的文章
[Chen YW(陈毅文)]的文章
[Gao JJ]的文章
百度学术
百度学术中相似的文章
[Deng XY]的文章
[Chen YW(陈毅文)]的文章
[Gao JJ]的文章
必应学术
必应学术中相似的文章
[Deng XY]的文章
[Chen YW(陈毅文)]的文章
[Gao JJ]的文章
相关权益政策
暂无数据
收藏/分享
所有评论 (0)
暂无评论
 

除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。