Institutional Repository, Institute of Psychology, Chinese Academy of Sciences
The effect of E-service category on consumers' perceived risk | |
Deng XY; Chen YW(陈毅文); Gao JJ; Sun X | |
2010 | |
会议名称 | Proceedings 2010 Second IEEE Symposium on Web Society |
会议日期 | 2010 |
会议地点 | Beijing, China |
摘要 | Whetherconsumers’ risk perception differs or not when purchasing different services online? 115 participants were investigated to discover the differences in the lab experiment, and the results indicated that: a) Consumers perceived higher risk in buying professional services than mass services, interactive services, and supporting services online, while the differences among the latter three services were not significant. b) The constructs of risk perception in different E-services differ: consumers perceived performance risk when purchasing mass services; financial risk and psychological risk were perceived in interactive services; when buying the supportive services, financial risk was perceived; financial risk, social risk and psychological risk were perceived in buying professional services online. |
学科领域 | 网络心理学 |
收录类别 | EI |
文献类型 | 会议论文 |
条目标识符 | http://ir.psych.ac.cn/handle/311026/8832 |
专题 | 中国科学院心理研究所回溯数据库(1956-2010) |
推荐引用方式 GB/T 7714 | Deng XY,Chen YW,Gao JJ,et al. The effect of E-service category on consumers' perceived risk[C],2010. |
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