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Worth-based choice: giving an offered smaller pear an even greater fictional value 期刊论文
JOURNAL OF PACIFIC RIM PSYCHOLOGY, 2019, 卷号: 13, 页码: 16
Authors:  Zheng, Yu;  Shen, Si-Chu;  Xu, Ming-Xing;  Rao, Li-Lin;  Li, Shu
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Utility established on given dimension(s)  value-based choice  utility established on generated dimension(s)  worth-based choice  equate-to-differentiate approach  
吃亏是福:一种基于值的选择模型 学位论文
, 北京: 中国科学院研究生院, 2012
Authors:  唐辉
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基于值的选择 (Worth-based Choice)  基于价值的选择 (Value-based Choice)  价值最大化