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How do online price affect consumer purchase: A moderated mediation model 会议论文
ICEME 2019 - 2019 10th International Conference on E-Business, Management and Economics, Beijing, China, July 15, 2019 - July 17, 2019
Authors:  Yang, Wen;  Chen, Yi-Wen;  Chen, Jie;  Yang, Sha
Favorite  |  View/Download:59/0  |  Submit date:2019/11/08
Brand awareness - Consumer purchase - Empirical approach - Fast moving consumer goods - Online price - Online questionnaire - Perceived quality - Purchase intention  
The Influence Factors on Channel Selection: A Study on Online Shopping for Infant Milk Powders 会议论文
2015 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEM), Singapore, SINGAPORE, DEC 06-09, 2015
Authors:  Yang, XJ (Yang, Xuejing);  Guo, W (Guo, Wei);  Li, X (Li, Xin);  Chen, YW (Chen, Yiwen)
Favorite  |  View/Download:30/0  |  Submit date:2018/09/13
Familiarity  Purchase Intention  Satisfaction  Trust  Trust Tendency  
Risk Sources and Their Influences on Consumers' Purchase Intention: A Research on Online Catering Group Buying 会议论文
International Conference on Industrial Engineering and Engineering Management IEEM, Bangkok, THAILAND, DEC 10-13, 2013
Authors:  Wang, SH (Wang, S. H.);  Chen, YW (Chen, Y. W.);  Chen, X (Chen, X.)
Favorite  |  View/Download:19/0  |  Submit date:2018/08/27
Group Buying  Purchase Intention  Risk Source