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Worth-based choice: giving an offered smaller pear an even greater fictional value 期刊论文
JOURNAL OF PACIFIC RIM PSYCHOLOGY, 2019, 卷号: 13, 页码: 16
Authors:  Zheng, Yu;  Shen, Si-Chu;  Xu, Ming-Xing;  Rao, Li-Lin;  Li, Shu
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Utility established on given dimension(s)  value-based choice  utility established on generated dimension(s)  worth-based choice  equate-to-differentiate approach  
From quality to quantity: The role of common features in consumer preference 期刊论文
JOURNAL OF ECONOMIC PSYCHOLOGY, 2012, 卷号: 33, 期号: 6, 页码: 1043-1058
Authors:  Su, Yin;  Rao, Li-Lin;  Li, Xingshan;  Wang, Yong;  Li, Shu
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Common features  Cancellation-and-focus model  Equate-to-differentiate approach  Eye-tracking  Attribute-based strategies