健康与遗传心理学研究室知识库

随着我国市场化经济改革的不断深入以及居民收入水平的不断提升，市场上逐渐兴起了一股新的消费潮流:“悦己消费”。作为一个新兴而又充满活力的消费新动力，“悦己消费”开始受到人们越来越多的关注。学术界已有很多针对悦己消费的研究，但更多的集中在对其产生的社会背景的探讨，以及这种新的消费思潮对市场的各方面的影响。对于影响悦己消费的心理因素方面的研究还较少，特别是悦己消费的测量及影响机制的研究。

悦己消费是基于自我发展和愉悦自我的需要而进行的健康、理智的自主消费，较少受到他人和社会流行元素的影响，在选择让自己满意的产品或服务时，往往是价格不敏感的。本研究选择未来自我连续性、经济流动性感知、社交媒体疲劳三变量考察悦己消费的影响机制问题。运用相应的测量工具和统计方法，分层次地对几个变量对悦己消费的影响性质进行探索和验证。

通过Credamo平台在线形式获取有效被试388名，年龄跨度在2443岁。本研究中一共包括两个子研究部分: 研究一，考察了未来自我连续性、经济流动性感知、社交媒体疲劳与悦己 消费的关系性质，主要有以下发现

1)未来自我连续性、经济流动性感知显著正向预测悦己消费意愿。

2)社交媒体疲劳显著负向预测悦己消费意愿。

3)年龄、婚姻状态均可以显著正向预测悦己消费意愿;性别与悦己消费意愿无显著相关。

研究二，考察经济流动性感知与社交媒体疲劳在未来自我连续性与悦己消费关系中的链式中介作用。

1)将性别、年龄、婚姻状况作为控制变量，通过分层回归分析发现，未来自我连续性对悦己消费的影响显著。

2)年龄对悦己消费的影响主要通过影响婚姻状态来实现。控制婚姻对悦己消费的影响之后，年龄对悦己消费意愿不再显著。

3)经济流动性感知、社交媒体疲劳在未来自我连续性对悦己消费影响中链式中介作用显著。

With the continuous deepening of our country's market-oriented economic reform and the continuous improvement of residents' income levels, a new consumption trend has gradually emerged: "self-satisfied consumption". As an emerging and dynamic new driving force for consumption, " self-satisfied consumption" has begun to attract more and more people's attention. There have been many researches on self-satisfied consumption in academic circles, but they are more focused on the discussion of the social background of its generation and the influence of this new consumption trend on the market. There are few studies on the psychological factors that affect the self satisfied consumption especially the research on the measurement and influence mechanism of self-satisfied consumption.

Self-satisfied consumption is a healthy and rational self-consumption based on the needs of self-development and self-pleasure. It is less influenced by other people and popular social elements. When choosing products or services that satisfy oneself, it is often price insensitive. This study selects three variables of future self-continuity, perception of economic mobility, and social media fatigue to investigate the impact mechanism of self-pleasure consumption. By using the corresponding measurement tools and statistical methods, it explores and verifies the influence properties of several variables on self-consumption.

388 valid subjects were obtained online through the Credamo platform, ranging in age from 24 to 43 years old, with a balance of gender, marital status and income. A total of two studies were included:

Study 1 examines the nature of the relationship between future self-continuity, perception of economic mobility, social media fatigue and self-pleasure consumption. The main findings are as follows

1) The perception of future self-continuity and economic mobility significantly positively predicts the willingness of self-satisfied consumption.

2) Social media fatigue significantly negatively predicts the willingness of selfsatisfied consumption.

3) Age and marital status can significantly and positively predict the willingness of self-satisfied consumption; gender has no significant correlation with the willingness of self-satisfied consumption.

Study 2 examines the chain mediating role of economic mobility perception and social media fatigue in the relationship between future self-continuity and self-satisfied consumption.

1) Taking gender, age, and marital status as control variables, it is found through hierarchical regression analysis that future self-continuity has a significant impact on self-satisfied consumption.

2) The influence of age on self-satisfied consumption is mainly realized by affecting the marital status. After controlling the influence of marriage on self-satisfied consumption, age is no longer significant on the willingness of self-satisfied consumption.

3) Economic mobility perception and social media fatigue play a significant role in chain mediation in the impact of future self-continuity on self-satisfied consumption.