Alternative TitleA little to me but a lot to you? Value sensitivity difference betweenmaximizers and satisfiers
刘丁睿1,2; 李海虹2; 谢晓非2
Conference Name第二十一届全国心理学学术会议
Source Publication摘要集-第二十一届全国心理学学术会议
Conference Date10.30-11.2
Conference Place北京





Other Abstract

:This study focuses on the value sensitivity of maximizers and proposes that the value sensitivity of maximizers is higher than satisfiers’, showing a greater perceived difference in the two options with objective differences. At the same time, perceptual differences mediate the relationship between maximizing tendency and willingness to pay costs.

demonstrated that both chronical maximizing tendency (Experiment 1a, 1b, 2) and maximizing mindset (Experiment 4), the maximizing tendency could significantly predict the perception difference between the options, and the individuals with high maximizing tendency were willing to pay more for the good options by the perceptual difference mediator (Experiment 1a, 1b, 2).

study also explored the reasons for why maximizers have high value sensitivity. According to the three factors determine the value sensitivity of the General evaluation theory (GET): knowledge, mode and nature. We discussed respectively that the effects of these factors on the influence of the maximizers on the value sensitivity. We found that the level of knowledge did not affect the relationship between maximizing tendency and perceptual differences (Experiment 2). However, mode could moderate the relationship between maximizing tendency and perceptual differences (Experiment 3a, 3b). When easier to compare (joint evaluation, Experiment 3a; correct comparison information, Experiment 3b), the individuals with high maximizing tendency tend to have greater perception difference between the two options with objective differences. On the contrary, when difficult to compare(single evaluation;error comparison information, Experiment 3b), the maximizing tendency can not predict the difference of perception.

In general, this study reveals the difference in value sensitivity between maximizers and satisfiers from multiple perspectives. We think that maximizers can make better use of the comparative information, therefore, only when the comparative information is effective, cloud maximizers’ advantage in value sensitivity be reflected. This study has both theoretical and practical significance to explore the mechanism behind the more willing to pay the cost of the maximizers, while contributing to further deepen and expand the General evaluation theory (GET).

Keyword最优化/满意型决策者 价值敏感度 知觉差异
Document Type会议论文
Recommended Citation
GB/T 7714
刘丁睿,李海虹,谢晓非. 最优化与满意型决策者的价值敏感度差异[C],2018:737-738.
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