PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
Alternative TitleLoss Aversion in Behavior Economics
刘欢; 梁竹苑; 李纾
Source Publication心理科学进展
Keyword损失规避 价值函数 禀赋效应
Subject Area工业与组织心理学
Funding Project中国科学院“百人计划”;;中国科学院知识创新工程重要方向项目(KSCX2-YW-R-130);;国家自然科学基金委员会(NSFC:70871110,70671099,70701036)
NoteLoss aversion,which meaned that people were,on average,roughly twice as sensitive to losses as to gains,demonstrated that people have a strong psychological and behavioral tendency to avoid losses than the same amounts of gains in risky and riskless decision.We first introduced the definition of loss aversion briefly from theoretic and behavioral prospective,and the different research paradigms used in risky and riskless fields.Loss aversion was accepted as both a description and an explanation of the phenomenon,it was widely used in economic filed to explain abnormal phenomenon,such as endowment effect,status quo bias,equity premium puzzle,the winner's curse,and so on.Researchers did not only pay attention to the mediators of loss aversion,which can be divided into two categories:emotional attachment and cognitive perspective,but also focused on the mechanism of loss aversion.However,there were some problems with loss aversion which should be addressed in future research,such as the relationship with endowment effect and the difference from risk aversion.As loss aversion was an extensive-existed phenomenon,an associative understanding of the mechanism of loss aversion from emotional attachment,cognitive perspective and cognitive process would assist individual to recognize,predict and intervene the economic loss and irrational decisions caused by loss aversion.
Document Type期刊论文
Corresponding Author李纾
Recommended Citation
GB/T 7714
刘欢,梁竹苑,李纾. 行为经济学中的损失规避[J]. 心理科学进展,2009,17(4):788-794.
APA 刘欢,梁竹苑,&李纾.(2009).行为经济学中的损失规避.心理科学进展,17(4),788-794.
MLA 刘欢,et al."行为经济学中的损失规避".心理科学进展 17.4(2009):788-794.
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