| 其他摘要 | This thesis attempts to conduct cross-cultural empirical research in non-"Western" mainstream societies, such as India ,Brazil and China. Through questionnaires conducted in these 3 different cultures, to explore the influence of name likability on subjective well-being, to verify the cross-cultural mediating effect of self-esteem, and to enrich the findings in related fields.
In this study, 209 people from India, 211 people from Brazil and 397 people from China participated in the survey. The online survey was conducted by local people one by one in a snowball model with a combined scales including Name likability scale ,Subjective Well-being Scale (SWLS&SPANE), and Rosenberg Self-esteem Scale.
In India，the results (209 adults) proved that Name likability was positively related to life satisfaction, positive feelings and self-esteem(Y=0.34~0.46,Ps<0.01) and negatively related to negative feelings (r=-0.26, P<0.01). Furthermore, self-esteem was positively related to life satisfaction and positive feelings (r=0.45~0.46,Ps<0.01)and negatively related to negative feelings(r=-0.45,P<0.01). Moreover, self-esteem partially mediated the relationship between name likability and life satisfaction and positive feelings, and fully mediated the relationship between name likability and negative feelings.
In Brazil，the results(211 adults) proved that Name likability was poor related to life satisfaction (r=0.12), positively related positive feelings and self-esteem(r=0.12~0.24,Ps <0.05) and negatively related to negative feelings (r=-0.45, P<0.01). Furthermore, self-esteem was positively related to life satisfaction and positive feelings (r=0.24~0.54,Ps<0.01)and negatively related to negative feelings(r=-0.45,P<0.01). Moreover, self-esteem fully mediated the relationship between name likability and life satisfaction and negative feelings, and take indirect effect in the relationship between name likability and positive feelings.
In China, the results (397 adults) proved Name likability was positively related to life satisfaction, positive feelings and self-esteem(r=0.170.28,Ps<0.01) and negatively related to negative feelings(r=-0.07,). Furthermore, self-esteem was positively related to life satisfaction and positive feelings (r=0.28~0.49,Ps<0.01)and negatively related to negative feelings(r=-0.54,P<0.01). Moreover, self-esteem fully mediated the relationship between name likability and life satisfaction, and partially mediated positive feelings, and take indirect effect to negative feelings. Also, The results from China's Hanzu and Zhuangzu (ethnic minorities) samples also proved that elf-esteem can partially acted as mediating effect between name liability and subject well being.
Moreover，the moderating effect of cultural differences between India, Brazil and China also partially verified in the study. The result shows cultural differences supported the prediction of name likability on subjective well-being and significantly moderated the mediating effect of self-esteem.
Therefore, it can be proved that individuals' preference for their own name can affect their subject well-being through self-esteem. The self-esteem mediating effects model can be established in India, Brazil and China, which proves that the mediating effect of self-esteem has cross-cultural characteristics. Through this study, it is emphasized that global cultures are diverse and that researchers should pay more attention to societies outside“the West". |
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